Ever Lost a Customer Because of Weird Pricing?
Picture this: Someone lands on your WooCommerce store, super excited to buy some fabric for their next DIY project. They only need 2.3 meters, but your store only sells in whole numbers. Now they either buy too much, waste money, or more likely just leave and look for a better option.
Yeah, that’s not great.
This is why WooCommerce measurement-based pricing is such a lifesaver. It lets customers buy exactly what they need, whether it’s by length, weight, volume, or area. No more rounding up, no more confusion—just accurate pricing that makes sense. And when things make sense for customers, they’re way more likely to actually buy instead of clicking away.
So, let’s talk about how this whole thing works, why it’s great for your store, and how you can set it up in WooCommerce.
What Even Is WooCommerce Measurement-Based Pricing?
The woocommerce measurement price calculator does exactly what you think it would do: It lets you sell products based on measurement instead of fixed quantity. Customers can enter the amount they require and the system will calculate the price.
Here’s what you can price by:
- Weight (grams, kilograms, pounds)
- Length (meters, centimeters, inches)
- Area (square meters, square feet)
- Volume (liters, gallons, cubic meters)
This is perfect for stuff like fabric, flooring, paint, liquids, food, and building materials—basically anything people might need in different amounts.
Why Bother? Here’s Why Measurement-Based Pricing is a Game-Changer
Here are some reasons why store owners love it in case you’re wondering if it’s truly worth setting up.
1. People Are More Likely to Buy When Pricing Makes Sense
Nobody likes buying more than they need just because of a pricing restriction. If you let customers buy exactly what they want, they’re more likely to go through with the purchase instead of bailing.
2. Less Waste, Happier Customers
Imagine someone buying tiles for their home renovation. They need 3.6 square meters, but they have to round up to 4 square meters because of how your pricing is set up. Not only are they paying extra, but now they have leftover tiles they don’t need. Annoying.
3. More Accurate Pricing Means No More Awkward Surprises at Checkout
If your store has a weird pricing structure, people might add stuff to their cart and then freak out when they see the final total. With measurement-based pricing, the price updates automatically as they enter their measurements, so they always know what they’re paying.
4. You Attract More Types of Customers
Big buyers and small buyers alike can shop without limitations. Whether someone needs 100 kilograms of soil for a landscaping project or just 2.5 kilograms for their little garden, they can order exactly what fits their needs.
5. You’ll Stand Out From Other Stores
Most WooCommerce stores still use basic pricing models. When you let people buy only what they need, your store looks way more customer-friendly than the competition.
How to Set Up Measurement-Based Pricing in WooCommerce
Let us now go to the actual how-to. Because WooCommerce lacks this capability, you will need to use a plugin.
Step 1: Get the Right Plugin
The easiest way to add measurement-based pricing is by using a plugin like Extendons WooCommerce Measurement Price Calculator. This one’s solid because it supports weight, area, volume, and length-based pricing. It also works with variation swatches for WooCommerce, which means customers can pick different styles or colors while still entering custom measurements.
Step 2: Install & Activate the Plugin
- Go to your WordPress dashboard
- Click on Plugins > Add New
- Search for WooCommerce Measurement Price Calculator by Extendons
- Install and activate it
Step 3: Set Up Measurement Pricing for Your Products
- Go to WooCommerce > Products
- Edit an existing product or create a new one
- Scroll down to the Product Data section
- Select Measurement Price Calculator
- Choose the unit type (length, weight, area, volume, etc.)
- Set your price per unit
For example, if you’re selling fabric at $12 per meter, the plugin will automatically calculate the price when a customer enters their desired length.
Step 4: Test Everything
Before you start promoting your new pricing model, test it out. Try entering different measurements and see if the price updates correctly. This makes sure everything is working before real customers start using it.
Other Plugins You Might Want to Check Out
If you want to explore more options, here are a couple of other measurement-based pricing plugins worth looking into:
1. WooCommerce Measurement Price Calculator by Extendons
The go-to option for adding measurement-based pricing. Supports length, weight, volume, and area pricing. Plus, it works with variation swatches for WooCommerce, so customers can see different variations while choosing their measurements.
2. Measurement Price Calculator for WooCommerce
Another solid plugin that lets you set up custom weight, volume, or length-based pricing.
3. WooCommerce Product Add-Ons
Not exactly a measurement-based pricing tool, but it lets you add custom pricing fields where customers can input values.
How to Sell More with Measurement-Based Pricing
Now that you’ve got the pricing model set up, let’s talk about how to actually get more people to buy from you.
1. Make Sure Product Variations Are Easy to See
You can use WooCommerce’s variation swatches instead of the boring dropdown menus if you sell different colors, styles, or materials. Customers can now see the choices they have instead of reading about them.
2. Offer Discounts for Larger Orders
People love a good deal. If someone’s buying in bulk, why not give them a little discount to encourage bigger purchases?
3. Add a Simple Measurement Guide to Your Product Pages
A lot of people aren’t sure how much they need. A quick guide (even a simple chart) can help them feel confident in their order, which means fewer abandoned carts.
4. Make Sure Your Store Works Well on Mobile
Most shoppers are on their phones, so make sure measurement-based pricing works just as smoothly on mobile as it does on desktop.
5. Show Real-Time Pricing Updates
Customers should never have to wait until checkout to see their final price. If the price updates immediately when they enter a measurement, they’ll feel way more in control of their purchase.
Frequently Asked Questions
1. Does WooCommerce have measurement-based pricing by default?
Depending on the product you sell, you can set prices by volume, area, weight or length.
2. What types of products work best with this pricing model?
Anything that people might need in custom amounts, like fabric, flooring, liquids, food, and building materials.
3. Can I use this with variable products?
Yep! You can combine measurement-based pricing with variation swatches for WooCommerce to let customers pick different product variations while still entering their measurements.
4. How do customers see the updated price?
Good plugins automatically update the price in real-time as the customer enters their measurements, so there are no surprises at checkout.
5. Can I set prices for things like square meters or liters?
Yes! Depending on the product you sell, you can set prices by volume, area, weight or length.
Final Thoughts
Measuring-based pricing makes sense if you sell anything that does not fit neatly into boxes. It makes shopping easier, pricing fairer, and customers way happier.
So go ahead get a plugin like Extendons WooCommerce Measurement Price Calculator, set up your pricing, and start making more sales without losing customers to annoying pricing limits.
