5 Types of Marketing Your Small Business Should be Doing

Small business marketing can be tough
Small business marketing can be tough

Every small business dream is to grow into a large business. However, in order to grow into a large business, there are some marketing you should be doing. But with all the marketing available today, it can get a little confusing on what marketing you should do.

On that note, I put together this article to give you five types of marketing that would help your business grow into what you dreamt it to be. So let’s dive in and learn about the business types.

1. Take advantage of the internet

I deliberately made this the first one because it is the most important type of marketing. For your business to reach a higher number of people, you need the internet. And the good thing about marketing on the internet is that it is very fast and cost-effective.

You should have a website for your business. Having a website will encourage a higher exposure for your business. The truth is that there are lots of people who prefer buying their products and services online. So when you have a website, you stand a chance to having more customers. You should also have a social media presence. Although managing social networks and websites might sound overwhelming, but it is not. All you need is consistency, good SEO, and good content.

2. Referral networks

Referral network is a big marketing that you should be doing. However, referral network doesn’t only mean customer referral; it could be a business to business referrals.

The truth is that customers believe customers. That is why you must make sure that your customers refer your business to other customers. You can make sure they refer your business by offering rewards or discounts.

3. Value addition

Value addition is one of the best marketing types for small business. Value addition is aimed at enhancing customers’ satisfaction. The common value additions include point cards, guarantees, and discounts for repeat customers.

You don’t need to make endless promises to add value; you might just have to state something the customer might not know about your product or service. Adding value to your products or services is a very good way to make sure that your customers come back to patronize you.

4. Posters and flyers

Using posters and flyers is one of the cheapest ways to do your marketing. But just because it’s cheap doesn’t mean it doesn’t work. Once you know your target audience, you can distribute flyers to all the mailboxes in the area your target audiences are.

Your flyer should be catchy, brief and straightforward. You can also post posters in most public places like supermarkets or malls. You should also make sure your poster is catchy and straightforward. It is best to post the posters where your target audiences are.

5. Cold calling

Although most people think cold calling is unpleasant, but it is important. Cold calling is very important for small business. With cold calling, you get to sell yourself and your business. Cold calling encourages adaptability and creativity when facing most customers.