Owning a small business is getting necessary for people nowadays. With the increase in technologies, advancements, and competition, limiting yourself to salary is destructive. They say,
“If salary is your only source of income, you are just a step away from poverty.”
It is why entrepreneurship is on the rise with every passing day. You can find fierce competition for standing in the market. Startups and small businesses are facing greater challenges than ever. Having a unique idea is not enough for grabbing traffic now.
Nobody can doubt the growth of video marketing in this futuristic era. Therefore, relying on a small business video can boost your marketing strategy. 2020 Insights from Wyzowl say that 92% of marketers prefer videos as an essential tool for promotion.
It increased from 78% in 2015 to 91% in 2019 and is continually growing. Currently, 85% of business owners prefer it as a necessary tool for advertising their products.
The Benefits of Using Video Marketing for Small Business
Interestingly, 99% of those who were using video in their marketing strategy is continuing with this plan for 2020. It is because Zenith reports online video viewing to cross 100 minutes within a day by 2021.
Since an average person is about to watch this duration of visuals every day, you must prefer it for small business promotion. Here is a list of the promising benefits you can avail by marketing your products through videos.
Advertise On the Second-Largest Engine
The best platform to market your videos is YouTube. It is an ideal place to search for videos regarding every topic. With over 2 billion monthly users, it serves as the second-largest search engine in the world.
You can promote your videos here and get on the web quickly. Fortunately, you can find the maximum of your potential buyers here. Therefore, focus on creating how-to videos here for increasing your customer base.
Increase Search Engine Ranking
While YouTube serves as the second largest search engine, Google is the king. You can increase your search rankings on Google as well as Bing and Yahoo by adding video on your website.
It is an exceptional way to rank on the first page of Google. Taking advantage of blended search through video content is the simplest way to get an organic ranking on this platform.
Increase Your Brand Awareness
The trends on Biteable can help you in understanding the popularity and customer reach of videos in the industry. It says that mobile video consumption is increased by 100% annually. Also, 92% of these viewers share videos with others.
Moreover, it estimates that videos will make about 82% of all consumer internet traffic by 2022. It means that individuals keep responding to videos as compared to other content types. Therefore, you can grab the attention of almost 1 billion viewers on YouTube every day and increase awareness of your small brand.
Adds To the Number of Purchases
Promotion of a small business is difficult if marketers are unable to explain the product to customers. Video marketing helps in this case. As per reports by Hubspot, 97% of advertisers are satisfied as videos helped their users in gaining a better understanding of services and products.
Moreover, 50% of all shopaholics prefer watching explainer videos related to a product before visiting any particular store. Also, 72% of customers are most likely said to learn about a service through videos rather than written content.
Helps Build Brand Loyalty
The fact that customers like to learn about a product through videos is helpful for entrepreneurs in a myriad of ways. It helps in building a strong bond between the audience and the brand. Videos are self-explanatory and strengthen the affiliation in any content viewers are consuming.
With this, entrepreneurs trend to create a personal connection with their buyers. Therefore, a brand quickly builds loyalty and earns customer trust within no time by using videos.
There are multiple benefits of applying a video marketing strategy on small business. You can avail all of these by involving your venture in this field. Moreover, using videos for promotion is inexpensive. Beginners are worried about their budget; however, they need not worry. It will not require you to break a bank and work indefinitely for the owners.