Digital marketing steps
CPA affiliate programs are expanding every year. Therefore, it is not surprising that it is web advertising that is so actively used by large companies and small businesses, experienced marketers, and beginners who are just trying their hand in the digital world.
Of course, such interest in web advertising is not unfounded. By choosing a CPA network, you get a chance to use all its advantages to the maximum. A variety of promotion channels, almost limitless possibilities in target audience selection, and, last but not least, a detailed analysis of customers’ behavior.
By following a few fairly simple but effective steps, even a publisher with little experience can achieve high lead generation rates – all you have to do is pay attention to important details.
One of the significant advantages of web advertising is targeting. Thanks to it, you can make your ad more personalized so that exactly the advertiser’s target audience sees it. When setting up targeting, many parameters matter: from the geography and age of a potential customer to their most specific interests.
Once your ads are running, it is important to collect and analyze detailed lead information. There are many indicators that, to one degree or another, demonstrate the effectiveness of an advertising campaign. This includes the number of site visits, bounce rate, browsing depth and the amount of new users. However, there are other metrics worth tracking to further improve your marketing performance.
So, web advertising gives us an opportunity to track which browser the customer comes from, what device they use, what time they are most active, what traffic channels they use, how quickly they make decisions… To put it shortly, by tracking each stage the user goes through until the moment of making a purchase, we get a detailed portrait of the customer. And this is one of the keys to creating successful digital advertising.
Choose your niche
What is more effective – to have a huge number of positions in an online store or to focus on a specific product niche? Experienced marketers are inclined to believe that the thoughtless expansion of the range does not give the expected increase in profits.
It is much easier and more effective to focus on a specific category of products. At the same time, it is important that offers from this category are in demand, attractive and stable.
And here one of the best choices for a publisher will be the nutra niche. It combines beauty and health products. For example, products for weight loss, skincare, potency improvement or joint health. The undoubted advantage of nutra is that such products will always be relevant and in demand among people, regardless of their gender, age, geo, and other parameters.
Nutra’s audience is extremely broad. Those who are tired of fighting a problem and want to find a solution, those who always care about their appearance, and those who want to look younger and be healthier. That is, nutra is a perfect niche where any publisher can safely focus their efforts to obtain a stable and high profit.
Business image is made up of many components, including brand values, product quality, appearance, communication with customers, and the reliability of the service… However, when working with the nutra category, it is important to always remember the importance of honesty.
Business reputation directly depends on honesty. You may say: “But honesty is important in any business! Why put such an emphasis on it?
The thing is that many beginners working with nutra neglect this elementary rule in order to make advertising more attractive and get more leads. Because of this, in web advertising, you can find loud promises, “overpraising” the product and assigning almost magical properties to it and sometimes even missing important warnings.
However, it is all about customers’ health. One product that disappoints the customer (or even harms them) can completely destroy both the credibility of the seller and the reputation of the entire business.
Use lead capturing
How, then, to reach more customers and convince them to make to purchase if we cannot overpraise the product? Fortunately, there are many tools that will help you get more leads without resorting to dishonest methods.
Take, for example, a landing page. Many marketers are aware of the basic rules that will make a landing page more attractive and increase the chances of a purchase. The presentation of information on the page should be simple, it should contain an understandable algorithm of service provision, including a successful case or review. A user-friendly interface, a clear call to action, and attention to detail (such as the shape, location, and color of the button) matter.
In addition to this, you can use additional methods of lead capturing. One of the most common ways to attract customers is a discount. Provide it for a customer who makes a purchase for the first time, so the person is satisfied with the benefits of their purchase.
Add a timer to the promotional offer so that the customer experiences the double pleasure of a profitable deal that they managed to conclude. The discount can also be increased proportionally for the second, third, and following purchases.
You can give the first customer a small gift? Take advantage of it! Or offer the customer a whole set at a better price than buying the items separately. An additional method of lead capturing can also be a prize drawing among customers who have made a purchase.
A good SEO strategy requires work on two fronts. First, you should carefully work out the technical component: optimize the site, pay attention to links and HTML. Second, you should strive to create interesting, high-quality and in-demand content. Such work requires a lot of time and effort, but the result is worth it, because it is a long-term and effective tool.
When you choose the right strategy, the interest and accessibility of the site to customers increases, and trust is formed in the communication channel and in the product itself, not to mention the increase in the ranking in search results.
At the same time, you should not forget to differentiate between commercial and informational pages. Using keywords and proper optimization of both pages, you can not only increase sales but also boost brand awareness. The number of loyal customers, in this case, may pleasantly surprise you.