Sales & Marketing

While email marketing in itself is the primary marketing channel for 81% of SMBs, it can’t reap the best results without visual content. Forbes’ data says that adding videos...

While you may have a designated office for your business, there may be times where you are not present, but still conducting your work. If this happens frequently, you may need to find...

Content marketing is creating and distributing different kinds of content, mostly online, of a certain product or service. Its main goal is to attract, convert and retain targeted customers by engaging them...

Pharmaceutical companies face many challenges in marketing their products. A highly regulated industry has severe restrictions, an infinite amount of data, and a limited and highly intelligent target customer base. Therefore, the...

If you want to become a better options trader and maximize your success in this field, here are some tips that will help: Set goals for yourself

Many businesses overlook marketing automation software because they feel their business is too small to take full advantage of it. They also feel it’s too expensive for what it’s going to provide in terms...

SEO is vital in increasing online visibility and driving organic traffic to a website. There is no doubt about it. But have you ever asked yourself if your different SEO practices are...

If you’re a business owner, the chances are very slim that your commercial operations have come through the Covid-19 pandemic unscathed. Some studies show that as many as 62% of the small business community have seen their revenues decrease during Covid-19, while many others have been forced to close. To respond to these business development and see your operations thrive, you’re going to need to be agile and implement some changes to your business processes to stay afloat. Marketing is one area where you can take back control, so use these five marketing steps to help stay ahead of the competition.  1. Calm Your Customers  Without your customers, you don’t have a business. With such unprecedented economic and social uncertainty, you need to soothe their fears and assure them that you can still offer them a community business model as usual. There are several ways you can implement this into your business marketing strategy. Regular email updates, along with social media posting and notifications to customer accounts can all help get the right message across. Customers are understandably harboring real fears for their health and livelihoods, and showing them that your business is aware of their concerns can help build up brand trust. Employ a calm and level tone in your marketing material to convey a message of positive inappropriate language, and always remind them of your contact details if they have any inquiries of their own.  2. Implement Business Creativity  There’s no guarantee that the marketing tactics you were relying on before the pandemic will still be effective now. In any time of great change and uncertainty, those who take risks usually come out on top. When it comes to reassessing your marketing strategy in the context of an ongoing pandemic, the more creative you are, the better. The importance of creativity in business cannot be overstated, especially in a crowded market where you have to stand out from the competition. Marketing your products in unique ways will set you apart from your competitors and catch the eye of an audience making big ongoing adjustments in their personal and professional lives. So, where to start with some examples of creativity in business? Special offers and unique products always play well, so consider marketing some of your products as care packages or DIY kits. You can also take advantage of the booming demand for remote business services by offering online showcases, meetings, and classes. Whatever approach you take, remember that getting creative should be an opportunity to have fun and try out some new ideas....

Today’s market is highly saturated and competitive. No matter how great your business’s offerings are, they’re not enough to get you to success. You also need a solid digital marketing infrastructure to...

In a world where data reigns supreme, small businesses increasingly find themselves at the crossroads of opportunity and responsibility. Thanks to the digital age and advanced technologies, they have a treasure trove...