The Most Important Marketing Tools for Your Business

These are the best marketing tools you need for your business

Marketing is one of the most crucial aspects of any business—second only to the actual product or service you’re selling.

In order to be successful in your marketing goals, you need to be aware of the latest marketing developments. Because we’re now well into the 21st century, marketing has moved from the traditional physical contact to the digital environment. This includes the all-important social media behemoth.

Luckily, there are lots of great marketing tools out there to help businesses master the new landscape. Today we’ll look at the very best marketing tools that will absolutely boost your business.

Google Analytics

This is the granddaddy of all marketing tool—the tool made by the people who control the most powerful search engine in the world. Google Analytics is very powerful software and, although there’s a slight learning curve, necessary for every business with an online presence.

You can get information about your website, sales campaign, specific ads, landing pages, specific blog pages, and so much more.

You also have insights into your audience and you can sort them by age, location, income and many other things.


This tool is built to help you keep your ear to the ground. Whenever someone mentions your brand or anything related to your brand, Mention will pick up on it and let you know right away.

This means that you’ll be able to get into the conversations that really matter to highly-qualified leads at the right time. You can track brand names and key phrases in real-time and respond just as quickly. You’ll be able to communicate with potential clients when they are at their most engaged.


One of the most popular email marketing tools available. It has one of the most beautiful features you can use to send information to your subscribers.

They often say in digital marketing: the money is in the list. Many businesses are aware that one of the best resources they have is their email subscriber list, and if they manage it correctly, they have a way to get consistent revenue from it.

Mailchimp helps take care of that and increase your subscriber list to whatever goals you set.


Canva is a versatile, useful, and easy graphic editor. It helps you to create stunning visuals with minimal design input.

This means that you don’t have to be a designer, or experienced with Photoshop or Illustrator to create stunning images. All you need is a little time and Canva will help you to create images that go viral and drive qualified leads.

Because social media is becoming increasingly visual, it’s important to have this fantastic (and free!) tool at your disposal. With it, you’ll be able to boost your online presence through solid visual marketing.

The best marketing tools

These are of course only some of the greatest marketing tools you can find to help you with your marketing goals. However, they are a really great place to start if you want to get ahead in an increasingly competitive market and become not a follower, but an industry leader.