Sales & Marketing

TikTok is one of the best apps that have risen in the market, and it came into existence in 2018. TikTok is the app used to create short videos and reels with...

From securing financing, creating business plans, and attracting customers, small businesses face a number of challenges. One challenge that many small businesses may not consider is packaging and shipping their products once they are sold. There are many packaging and shipping...

Whether you're planning your business' sales strategy for the first time or re-developing it as your business grows and expands, making sure that your sales strategy is right for your business is...

Social media is woven into the fabric of business  When it comes to business in the modern era you need to integrate with social media and this is a...

With more than 1 billion active users, it has become important for businesses to diversify their marketing strategy using Instagram as their prominent marketing tool.   Instagram has millions of...

Are you wondering about how to increase organic traffic to your business? Then it would accommodate if you apprehended that generating organic traffic and a high conversion rate is one of the...

While you may have a designated office for your business, there may be times where you are not present, but still conducting your work. If this happens frequently, you may need to find...

If you’re a business owner, the chances are very slim that your commercial operations have come through the Covid-19 pandemic unscathed. Some studies show that as many as 62% of the small business community have seen their revenues decrease during Covid-19, while many others have been forced to close. To respond to these business development and see your operations thrive, you’re going to need to be agile and implement some changes to your business processes to stay afloat. Marketing is one area where you can take back control, so use these five marketing steps to help stay ahead of the competition.  1. Calm Your Customers  Without your customers, you don’t have a business. With such unprecedented economic and social uncertainty, you need to soothe their fears and assure them that you can still offer them a community business model as usual. There are several ways you can implement this into your business marketing strategy. Regular email updates, along with social media posting and notifications to customer accounts can all help get the right message across. Customers are understandably harboring real fears for their health and livelihoods, and showing them that your business is aware of their concerns can help build up brand trust. Employ a calm and level tone in your marketing material to convey a message of positive inappropriate language, and always remind them of your contact details if they have any inquiries of their own.  2. Implement Business Creativity  There’s no guarantee that the marketing tactics you were relying on before the pandemic will still be effective now. In any time of great change and uncertainty, those who take risks usually come out on top. When it comes to reassessing your marketing strategy in the context of an ongoing pandemic, the more creative you are, the better. The importance of creativity in business cannot be overstated, especially in a crowded market where you have to stand out from the competition. Marketing your products in unique ways will set you apart from your competitors and catch the eye of an audience making big ongoing adjustments in their personal and professional lives. So, where to start with some examples of creativity in business? Special offers and unique products always play well, so consider marketing some of your products as care packages or DIY kits. You can also take advantage of the booming demand for remote business services by offering online showcases, meetings, and classes. Whatever approach you take, remember that getting creative should be an opportunity to have fun and try out some new ideas....

Although there are often valid reasons to promote your business to a national or worldwide audience, you can enjoy numerous advantages by focusing on neighborhood marketing and restricting your efforts to the...

Instagram is one of the topmost social media platforms behind Facebook. Instagram has reached more than 1 billion followers monthly active users, and more than 500 million users are using Instagram stories...