While they may give you the feeling of the old school, traditional businessman, business cards are still very much in vogue.
Business cards provide you with the ability to network by giving out a little rectangular piece of hard paper to your potential clients or partners.
However, it is actually a bit more than just giving out a piece of paper. You need to make sure it has all the necessary information, is memorable enough, and that it entices the holder to keep it and use it later.
So let’s see how you can go ahead and create great business cards.
The Most Memorable Business Cards
Let’s look at some great, easy steps to make your business cards memorable.
Great name or company name
One of the best tips when it comes to getting your business card out is by determining what particular design elements you want on your card.
This will allow the card viewer or holder to more easily remember your name or your company’s name.
If they lose the card somehow, then they can still contact you by remembering the name on the card.
Use the back side for more info
The second great tip is to use the back side of the card for more information about your business.
For example, if I were to sell SEO services, I would write on the back: “Quality SEO services at great prices, helping to connect small businesses to eager customers.”
That way, the holder or reader will know exactly what my business is about and why they should be using it.
Use an image
Another great way to get the attention of your receivers is to use a related image on your business card.
This image can be anything, including:
- your logo
- your headshot
- one of your products
Just try to showcase some part of your company in the pictures.
Use a QR code
Because smart phones are so ubiquitous nowadays, many of your card receivers will be able to go to your website by scanning a QR code.
This little black and white image, which you can place on the front or backside of your business cards, will allow you to take them to any website.
This is a great and fun way to get people to visit your site and hopefully become more interested.
You can find a lot of QR code generators online and simply add them to your business cards.
Distributing Your New Business Cards
Of course, business cards are of no use if you’re just going to keep them locked away in your cupboard or garage.
You need to find the best ways to distribute your business cards.
The best way to do that is by visiting conventions, expos and fairs in your niche. These are fantastic networking opportunities that will potentially bring you in lots of customers or partners.