How To Boost Sales Training Using An LMS?

The sales team plays a crucial role in funneling profits for any organization. It is this team that acts as the face of an organization to sell products and services. With the rise of the “experience-based economy” many organizations are toiling and competing to improve customer satisfaction by any means. 

Thus, it is important to ensure that the sales team is well equipped with the skills and knowledge essential for selling a product or service. This can be done by giving sales training.

What is sales training?

Sales training is a process of developing skills and knowledge in employees to create sales opportunities, close deals, and build relationships with customers and clients. Some of the important skills include- excellent communication skills, convincing ability, and good interpersonal skills.

To achieve this a first-class learning management system (LMS) is a must. With an LMS an organization can plan and deliver virtual training programs for employees to elevate its sales.

Tips to boost your sales training using an LMS-

1. Anytime-anywhere access:

With an LMS, sales training can be made easy. The employees can access the eLearning material anytime and anywhere all they need is a good internet connection, mobile, or a desktop. 

Every employee’s online training is independent of his co-employee. This means an online learner need not wait for the other learner to finish his online training course to achieve certification.

The eLearning material is made available at a central platform that can be conveniently accessed by anyone.

2. Product training:

Product training is nothing but educating the employees about the company’s products or services. An LMS helps in designing and executing a top-notch online product training program.

3. Quick online training assessments:

An LMS ensures that your training has a lasting effect. It enables the online assessment of employees continuously. Most LMS systems will allow you to set automatic online training assessments for online learners after a specific period has elapsed. For example, setting an online assessment to measure online product training directly after they complete the online module, then another in a few months to make sure they have retained the knowledge well.

4. Tracking and reporting:

Data reporting dashboard on a laptop screen.

With LMS employees can be monitored effectively. The eLearning project managers and online instructors can constantly watch the activities of employees. For example, the number of times online training videos have been accessed and for how long have they been watched. 

By doing so they can see the eLearning progress. If they see their eLearning strategy failing, they can rectify it immediately.

5. Keeps the sales team updated:

An LMS enables the creation of a central online training library. Here all the online training material is stored and updated.

In case a new product is launched or changes have been made to an existing product, the information can be disseminated easily without the need to reach out to every single employee separately. This is facilitated by instant notifications and alerts.

6. Social learning:

An LMS boost up online learning by creating a conducive environment where the online instructor and online learners can interact. Online learners can generate queries that can be answered easily. The online instructors thus can give better feedback to the sales team about their performance in general.

7. Making eLearning fun and competitive:

Through gamification features, an online sales training program can be made more fun. By rewarding badges, virtual coins, and other rewards after completion of the online training course, the employees feel more confident. This also boosts the other online learners to complete their pending online training courses timely.


A Learning Management System is an innovative and excellent tool to train your sales team. It helps in increasing the effectiveness of the team and is invaluable for driving sales.