As the owner of a hotel, you may have noticed a significant shift over the last decade in regards to the way customers are buying vacations. Vacations are being booked in different ways to how they previously were, often beginning with online market research and a predetermined idea of what they want from their next trip.
For all of the most successful hotels and vacation booking companies, digital marketing has become a key aspect of marketing strategy. From creating new leads to successfully making a sale, the tourism industry is now reliant on the digital marketing sector for a variety of reasons. The fact is that in 2020, no hotel owner or vacation booking service can afford not to utilize digital marketing, particularly when it has the potential to significantly boost sales.
Keen to jump-start your hotel’s digital marketing success? Take note of the tips and tricks below!
Create an email campaign
An email marketing campaign is a crucial tool for sourcing and connecting with new leads, as well as staying relevant for previous clients. Email marketing is an aspect of click funnel based marketing – the idea is that a well-designed campaign will ‘funnel’ potential customers through a number of actions, leading to a sale at the end of the process.
Remember, when it comes to email marketing, relevancy is crucial. You need to target customers by demographics to ensure that each email a customer receives is personalized for them. For instance, you don’t want to send information about family vacations to a young, millennial customer. Instead, you would want to send information about more relevant trips.
Utilize your website
It’s essential that when it comes to your website, that it is being utilised effectively. Unless your site is ranking highly in search engines like Google, it’s not benefitting your business like it was designed to do. SEO is the answer to boosting your website’s success, it’s just a case of understanding how to effectively use SEO to increase search engine visibility and, as a result, boost sales.
If you don’t feel confident dealing with this specialist area yourself, you might want to source a reputable link building company who can help to make the process of improving your SEO a little easier. Alternatively, you could consider undertaking some SEO and link building training, improving your skills and knowledge. You need to understand how effective keywords can aid your hotel website’s success.
Create valuable blog content
Did you know that websites with blogs attached tend to have a much higher ratio of indexed pages? The more indexed pages your site has, the better its chances of ranking highly in search engines. Adding a blog to your website is a fantastic way to boost your site’s SEO success, as long as the content being shared is of high-quality and is well-written, that is.
There you have it, a few simple tips and tricks for boosting your hotel’s digital marketing and as a result, increasing your sales.