When we think of social media, the first thing that comes to mind is visual or video-dominated platforms. Ever wondered why? It mainly happens because people tend to get more attracted to visuals, especially videos.
Videos engage the users up to 10 times more in comparison to their text counterparts. Speaking of videos, it is a no-brainer that social media users leverage YouTube as their go-to platform for surfing through video content.
Researches suggest that there are over 2 billion monthly active users and this suggests that the platform has undoubtedly come a long way.
Taking the tremendous potential of the platform into consideration, brands and marketers have also begun to make the most of it.
One common practice used by smart marketers is to embed Youtube widget into their business websites.
If you are relatively new to the concept of embedding YouTube content into your website, then make your way to the end of this post to understand how it will benefit your business tremendously.
Without any further ado, let’s delve into the blog right away.
Reasons To Embed YouTube Widget On The Website
Boost the engagement of your website visitors
Keeping the audience engaged on the website is a primary concern for most brands and businesses. Hence, you need to showcase content that is engaging enough, and we can think of no other source other than YouTube.
As mentioned above, since videos are much more descriptive and attractive, embedding them on your website is a great way to make your visitors explore your website more, leading to an increase in the dwell time of your website visitors.
Display User-Generated Content
It is quite common for YouTube users to create content around brands they like and recommend to their followers. They often create videos while using products of certain brands and post content about them.
Such content created by your loyal brand ambassadors reflects their brand advocacy and how much they are satisfied with your products. Further embedding their content on your website is a great way to display your brand’s social proof.
User-Generated Content is largely leveraged by the potential customers of a brand during their decision-making process. In fact, more than 63% of potential buyers go through User-Generated content while finalizing a brand or a product.
Reduce bounce rate of the website
Once your users are engaged on the website and interested in your content, they would increase their stay time on your website and that would in return reduce the bounce rate of your website.
A high bounce rate determines that your website needs an interesting element that is engaging enough for your website visitors. The more the website visitors explore the website, the lower would be the bounce rate of your website.
Make your website more attractive
Website visitors get attracted to websites that are attractive and pleasing to the eye. A boring and monotonous website comprising only texts can disinterest the website visitors and compel them to leave the website midway.
A YouTube widget works great to add that much-needed attraction to your website due to its strong presence which motivates visitors to explore the website more.
High ranking on the SERP
More engagement and stay time of your website visitors would lead to more traffic on the website, leading to a higher ranking on the Search engine ranking page.
Businesses constantly struggle to rank higher on the SERP and embedding a YouTube widget can help you attain the needful seamlessly. Moreover, a higher SEO ranking would open doors for welcoming more sales and conversions.
Integrating a YouTube widget on the website can be every brand and marketer’s best bet due to the amazing advantages that come along with the strategy.
If you are wondering about the embedding process, it is quite simple to execute and can be done with the help of a responsive social media aggregation tool. Even though there are various social media aggregators online, you need to look for the best fit that matches your needs and requirements.
Always have a look at the features offered by the platform and the social media platform it aggregates content from. Start your hunt now for the best social media aggregation tool and embed a YouTube widget on your website for reaping amazing benefits!