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How to Pay Yourself as a Business Owner

There is an excitement to running a business knowing you are the one to pay yourself as the business owner. Unlike working...

Top 7 Common Tech Mistakes Small Businesses Make

As a small business owner, you probably think that technology is your ally. After all, it can help you do everything from...

Smart Ways For Lifting Small Business Organic Traffic

Are you wondering about how to increase organic traffic to your business? Then it would accommodate if you apprehended that generating organic...

How to Market Your Business in the Middle of a Pandemic

If you’re a business owner, the chances are very slim that your commercial operations have come through the Covid-19 pandemic unscathed. Some studies show that as many as 62% of the small business community have seen their revenues decrease during Covid-19, while many others have been forced to close. To respond to these business development and see your operations thrive, you’re going to need to be agile and implement some changes to your business processes to stay afloat. Marketing is one area where you can take back control, so use these five marketing steps to help stay ahead of the competition.  1. Calm Your Customers  Without your customers, you don’t have a business. With such unprecedented economic and social uncertainty, you need to soothe their fears and assure them that you can still offer them a community business model as usual. There are several ways you can implement this into your business marketing strategy. Regular email updates, along with social media posting and notifications to customer accounts can all help get the right message across. Customers are understandably harboring real fears for their health and livelihoods, and showing them that your business is aware of their concerns can help build up brand trust. Employ a calm and level tone in your marketing material to convey a message of positive inappropriate language, and always remind them of your contact details if they have any inquiries of their own.