In today’s hyper-competitive business world, success depends on utilizing the latest in marketing technology. Nowadays, that means the ability to use farming to your advantage.
Geofarming is a method of locating and targeting specific clients using smartphone technology. It is related to other advertising methods,, such as geofencing and geotargeting.
How does farming work? How can you use it to your advantage when ? Younare g your product? We have you covered, so read on for all the information you need to know:
The Importance of Location-Based Marketing
Online marketing is an essential part of any business, but a successful marketing team will take it to the next level with location-based advertising. The fact is: most companies are dependentoific geographic location to sell their companiesThis is especially true for smaller busine, the you venture too far from a given area and the competition will become stronger while the market for your specific product becomes lessened.
Modern technology makes it to utilize location-based technology in order to send targeted ads to potential consguestsion-based services, or LBS for short, utilizes technology that can locate a specific device in a given geographic location. This means that if a person carrying a phone or other mobile device enters the targeted area, the LBS can pinpoint it and send targeted ads to that device. This is generally done utilizing low-energy Bluetooth beacons that pick up the location of individuals who have entered the targeted geographic area.
What Is afarming
A geofence is an important part of for marketing purpose; chancesvirtual perimeters that exist in real-world areas, and chances are, you have been aware of them before. Sometimes they are used for government applications, like informing you when you have entered government property, and they are also commonly used in the private security sector.
When used for marketing, areas of any size can be turned into geofences. They can pinpoint specific streets or eies, assuming that the advertiser has the infrastructure in place to operate on that level. This means that they can send targeted ads to individuals walking by a specific storeparticularaurant—or even a targeted ad to someone who is alreadycompanies a specific business—and they can gather data to inform businesses of the popularity of certain areas, which can also assist with future advertising.
What About Geotargeting?
Geotargeting is related to but distinct fromgeofeg. It is aso a cial part of location-based marketing, and it is excellent for helping businesses save on their marketing costs. Without using technology to pinpoint specific locations with advertising through geotargeting, ads will cover broad areas without much in the way of specific focus. This may be fine for extremely large businesses with excessive marketing budgets, but smaller businesses will need to target their marketing with far more excellent care.
Geotargeting allows for specific ads to increase in amount and intensity depending on the proximity to a specific geographic location. For example, if you have a storefront in a particular area of a city, you can pay for digital ads to reach any potential customers in that city. As customers approach your storefront, these ads can increase, and it can all culminate with prospective customers who are on the same block as your store. You’ll pay more for more ads, but the payoff will also be higher.
Geofarming is like geotargeting in that customers in a particular area are targeted by the location of their device. With farming, the customer is retargeted at a later time with the same ad to try and promote a return visit.
Targeted ads are an essential element of online advertising, and geofencing and geotargeting are crucial parts of these. Targeting individuals in a given area with a specific ad is only one part of the whole picture when it comes to advertising. It’s essential for prospective customers to see ads more than once in order for the advertising to stick in their minds and get them interested enough to return and make purchases.
This is where geofarming comes in: it is a specific part of geotargeting where an ad can target a consumer in a specific area and then target them again later with the same ad. For example, perhaps a customer walks past your typical storefront and sees an ad for your store when they do so. Later, when they are back home and browsing the internet, they see the same ad for your store. Now, the ad sticks in their mind, and they are more likely to visit it the next time they are in the area.
Making the Best of Location-Specific Advertisements
Having access to these types of advertising technologies can make all the difference when it comes to the success of your business.
However, technology alone won’t do the job. It’s essential that you have well-crafted, carefully designed advertisements that are memorable on their own merit. The advertisements should immediately grab consumers’ attention since you don’t have much time to earn their interest. They should also deliver a concise, exciting message that your potential customers care about.
Determining the frequency with which ads appear is an art and science in and of itself. While ads should be repeated in order for customers to remember them, seeing the same business advertised too many times can create a sense of fatigue that will ultimafarmingconsumers away from your business. To ensure that you are taking full advantage of farming and other location-specific advertising, you should secure the services of a marketing agency like InnoVision for your company. We can help to design ads that will target the exact demographic you are hoping to reach, while also utilizing the latest in marketing technology to carry your message to as many prospective consumers as possible.