Sales & Marketing

If you’re a business owner, the chances are very slim that your commercial operations have come through the Covid-19 pandemic unscathed. Some studies show that as many as 62% of the small business community have seen their revenues decrease during Covid-19, while many others have been forced to close. To respond to these business development and see your operations thrive, you’re going to need to be agile and implement some changes to your business processes to stay afloat. Marketing is one area where you can take back control, so use these five marketing steps to help stay ahead of the competition.  1. Calm Your Customers  Without your customers, you don’t have a business. With such unprecedented economic and social uncertainty, you need to soothe their fears and assure them that you can still offer them a community business model as usual. There are several ways you can implement this into your business marketing strategy. Regular email updates, along with social media posting and notifications to customer accounts can all help get the right message across. Customers are understandably harboring real fears for their health and livelihoods, and showing them that your business is aware of their concerns can help build up brand trust. Employ a calm and level tone in your marketing material to convey a message of positive inappropriate language, and always remind them of your contact details if they have any inquiries of their own.  2. Implement Business Creativity  There’s no guarantee that the marketing tactics you were relying on before the pandemic will still be effective now. In any time of great change and uncertainty, those who take risks usually come out on top. When it comes to reassessing your marketing strategy in the context of an ongoing pandemic, the more creative you are, the better. The importance of creativity in business cannot be overstated, especially in a crowded market where you have to stand out from the competition. Marketing your products in unique ways will set you apart from your competitors and catch the eye of an audience making big ongoing adjustments in their personal and professional lives. So, where to start with some examples of creativity in business? Special offers and unique products always play well, so consider marketing some of your products as care packages or DIY kits. You can also take advantage of the booming demand for remote business services by offering online showcases, meetings, and classes. Whatever approach you take, remember that getting creative should be an opportunity to have fun and try out some new ideas....

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Being a marketing manager within a large organization is a busy role. You have so many different responsibilities and people to manage, that sometimes it can get slightly overwhelming.