All kinds of businesses are online today. The ones that aren’t, are missing out on a lot like potential customers, retaining customers, networking, checking out the competition, improving business, and so much more. Every business needs a website and if you are a business owner without a business website, you might want to get yourself a well designed website right away. But before you do that, do your research.
If yours is a small business, in particular, you definitely need a business website. Small businesses grow and flourish because of their online presence. How many businesses have you seen have survived this competitive world of consumerism without making a splash online? Not many. And it’s imperative for your business to have one, regardless of the product or service you have to offer.
One of the best things about being online with your business is that you can take it to other places without physically being there. If that doesn’t sound promising, nothing else will. This works great if you have an online store and you want to spread your business to other cities and states. In order to do all of this, potential customers will notice you.
There are many aspects that go into making a good website, but predominantly there are 5 things you need in a business website. In this article, we’ll talk about the 5 things you need in a business website that will help you with your business.
1. Great design and user experience
What is the point of having a website that does not draw users in? If you’re using WordPress, you will find thousands of themes to choose from that give you great design options. They also have themes for business websites that not only help you with design aspects but also the functionality of your business website. UI/UX is probably right on top of the 5 things you need in a business website.
The first thing that a user lays his or her eyes on when they land on a website is its design, colour palette, and layout. If you can get these features right, then you would have the attention of your users. A good design and UX will increase traffic on your website and you will have a higher conversion rate than conventional methods.
2. User engagement
Once you have the attention of users, it’s time get them to stay on your website. That will happen with user engagement. From giving them the facilities of feedback forms, contact forms, about us page, real-time engagement like chat bots, and others, you can ensure they will stay on your website longer and will also return.
It’s not enough to lay your products and services out on your website and expect a change in traffic or even customer numbers. As in a physical store, you will have to engage with customers online too. If your content isn’t the kind to be user engaging, you need to add other elements on your website that will do the job.
3. Rich content
Whatever your products and services may be, it’s important to have rich content. Rich content means it should be free of errors and plagiarism. Moreover, it should add value to your business. Your content should be fresh and relevant for users. They should know with a glimpse that your business is current and dynamic.
By regularly updating your website with blog posts about how the business is doing, new products, contents, and so on, you can easily get your content to be rich and have more traffic on your business website.
4. Easily accessible contact information and feedback form
Most businesses are online today because it’s a great way to keep in touch with their customers and for their customers to directly contact them for anything they need. Don’t make your pages complicated. Keep it simple.
A contact page should be in your menu bar running horizontally on top of your website or on either side of it. One click should take a user to your contact info page.
The same applies to feedback forms too. Most customers want to give feedback to business owners before they rant on social media platforms. Make it easy for them to reach you. There isn’t much reason to have a website if you don’t pay attention to your customers.
5. Strategically placed call-to-action buttons
One of the more important of the 5 things you need for a business website is clear yet strategically placed call-to-action buttons. If you have an online store, the design should be in such a way that it leads customers to what they should do with the help of well designed call-to-action buttons.
For examples, check out all the big online companies. They make it almost impossible for users to miss important steps on their website so they end up leaving it only after making a purchase.
No matter the size of your business, don’t miss out on rapid growth by getting online. Here in this article, I have given you the 5 things you need for a business website. But there are many more things you will need to get it up and running. In today’s competitive world, everyone is trying to get an edge over his or her competitors. Consumerism is on the rise and you may be missing out on all the action if you don’t have a business website.
You can expand at a faster rate, you can achieve your goals quicker, you can make more profits because of fewer overheads, and there are many more reasons to take your business online. Today it’s easy to build a website. Open software like WordPress has enabled many businesses, small and large, to grow and sustain themselves.