We are certain that the title of the post must have compelled you enough to read this post. Ever since the digital era has hit the world like a storm, brands are constantly in competition with each other to upscale the performance of their business website, and rightly so!
A website is the first interaction point for converting potential customers into existing customers. Hence, it is crucial that it is on point and has an interesting element to it. To sum it up, it must be worthy enough to convert and bring in more sales and conversions.
We would like to bring in a Facebook widget at this point. Facebook has evolved to become a much loved and favorite social media platform amongst brands and businesses. With a user base of more than 2.9 billion people worldwide, Facebook has become a platform that allows users to post a variety of content namely their Facebook feed for their followers to leave a reaction.
Displaying such dynamic content on the website is an amazing strategy that is slowly making its place in every marketer’s marketing efforts. Sounds interesting?
Well, if you are wondering about the embedding process, then certain social media aggregation tools can help you create and embed Facebook widgets seamlessly.
Have a look at them as we move to the next section!
Outstanding Facebook Aggregation Tools to Create and Embed A Facebook Widget
1. Tagembed Widget
First up on the list is Tagembed, a leading and promising social media aggregation platform that enables users to collect feeds from Facebook by selecting their preferred aggregation source. After the widget is created, the tool enables the users to customize the Facebook widget how they want.
They can select from a variety of customization options like fonts, themes, layouts, templates, etc to increase the effectiveness of the widget. Users can use the moderation panel to remove any unwanted or inappropriate content from the widget. After the content is published, the users can leverage detailed insights to keep the performance of the widget in check.
Tagembed has integration with almost every website building platform to make the embedding process much easier. Lastly, if the users come across an issue while using the widget, they can take assistance from the back support team of the tool anytime they want.
2. Official Facebook Option
Looks like Facebook is also acquainted with the importance of embedding Facebook widgets on the website. Hence, it offers an embedding option to its users. The process of embedding is easy and all that the users have to do is click on the dots on the post, click on embed, copy the code on the clipboard and paste the embed code where they wish to showcase the Facebook feeds.
However, this process is quite tedious and time-consuming as the users only get to embed one post at a time. Instead, using the other options can be your best bet as a social media aggregator enables you to collect unlimited feeds at a time.
Another great option for embedding a Facebook widget on the website is Elfsight. Using the tool, users can seamlessly showcase dynamic content from Facebook to the website. They also enjoy the option to adjust the width and height of the Facebook widget before embedding it on the website.
Before publishing the content, the users can customize the widget how they want. They can select from a range of layouts, themes, fonts, etc.
Now that you are familiar with the best tools that can help you embed Facebook widget on your website, in the next section we will be telling you how this strategy would benefit your business in the long run.
Benefits of Embedding Facebook Feeds On the Website
1. Enhance the overall look of your website
A Facebook feed is a mix of photos, videos, GIFs, and much more interesting content. Aggregating them and displaying them on the website is a great way to add a touch of vibrancy to your website.
It is a known fact that other than text-based content, the website visitors also get attracted and pay attention to the design aspect of the website as well.
Once the design of your website is improved, you will be ready to enjoy the other benefits that are mentioned below.
2. Boost the engagement of the website visitors
One of the biggest concerns that brands and marketers face is the ability to keep the visitors engaged on the website. This strategy emerged as the perfect solution to tackle this concern as people love scrolling through their social media feeds and it interests them.
Embedding Facebook feeds on the website would add an interesting element to your website that would lead to more interest and gradually an increase in the engagement of the visitors.
3. Display social proof of the brand
In today’s digital era, shoppers have become much smarter than ever before and make their shopping decisions consciously and trust plays a major role in it. People trust other people and go by their recommendations.
Being a major social media platform, users leverage Facebook as a medium to voice their opinions and experiences. When you embed their content on your website, you build proof that your customers are happy and satisfied with your services and products that would lead to more sales and conversions.
Your website is the face of your business and displays what you stand for. As a brand, it is crucial that you invest for its betterment.
We are set to conclude and are certain that you too must be set to include a Facebook widget into your marketing efforts. Now that you are aware of the most efficient tools and the benefits of adopting this strategy, make your choice and choose the tool that deems fit and display Facebook feeds for your brand’s advantage!