Are you looking for effective methods to get traffic without involving your budget? It isn’t impossible, but it’s not easy either. Social media networks are one of the best solutions that can allow you to bring consistent, organic, and converting traffic back to your website.
As you may know, your business is fueled by the site visitors that happen to come across your platform. The more people you introduce to your offers the more success your business will witness.
Of course, the way you “treat” your website visitors is also a highly important factor that defines your conversion rates, but generally, digital marketing is a number’s game. This means that even if only 0.1% of your total website visitors decide to buy a product, by raising the number of visitors you can actually raise your sales volume.
In today’s post, I’m sharing 5 tips to promote your business on social media with no cost. These methods are easily implementable, yet they require persistence. Failures are simply feedback, and the better you understand them the better you’ll leverage them to optimize your marketing funnel. Most importantly, make sure you put your knowledge into implementation. Let’s begin.
Produce Amazing Content that Gets Shared Around
If you can’t advertise your content on social channels, you’ll need to come up with amazing content that is likely to be shared around by other people due to its relevancy, quality, and usefulness.
For example, instead of publishing a post about “7 Tips to Be Successful and Rich” (1000 words), write about “30 Actionable Strategies to Attract Financial Success” (2000-3000 words).
The difference between these two examples is that the second post promises to deliver comprehensive and complete details that can truly satisfy the needs and solve the problems of your potential customers. The first example falls into the “mainstream” category of content that’s written only to be written.
Identify your audience’s biggest needs and do your very best to create educational/inspirational/motivational/instructional content that covers a topic entirely. If people are satisfied with it, the content will get shared around, therefore improving your social channel’s reach and your brand’s awareness.
Negotiate with Niche Influencers
Promoting your content, website, and offers using social media influencers is one of the most effective and profitable ways to acquire profits. Generally, influencers have pre-established prices for promotion services. However, they’re people, just like us, and they can be influenced in different ways.
To promote your content, website, or products without paying any cash to influencers, approach them and offer them something else. You can promise to feature their blog/site in five future posts, promise to mention their name to X amount of email subscribers, or promise them commissions for every sale that you generate as a result of their promotion.
As Gary Coven, founder and CEO of AustralianEssays suggests, “Seek to discover negotiation opportunities and to take advantage of them as frequently as you can. Social media influencers shouldn’t necessarily own huge followings. They can be less influential and still own a decent number of followers that are likely to be interested in your offers.”
Encourage User-Generated Content
Encourage your existent social media followers to bring a contribution to your business in the form of content. This will get them involved in your brand’s culture and purpose and will turn them into loyal followers or even into brand ambassadors.
Of course, for a user-generation campaign to be successful, you’ll need to know how to entice your audience to participate.
Start a contest and promise rewards!
This is probably the best way to give people a reason to work and contribute with relevant content. Here are some ideas:
- Organize creative photo contests (people share their best original photos)
- Encourage fans to show a picture/write a short text that describes their love for your services
- Video contests (creative videos)
- Trivia contests (You ask questions. The people who give the best answers receive prizes)
- Feedback contests (Encourage your fans to share the best feedback they have in mind)
First, contests make waves. They’ll get shared around and they’ll bring new unique visitors to your pages. Secondly, you can use the content generated by your users to improve your business performance!
Promote Deals, Coupons, and Giveaways
Ask your fans to like, share, and comment on specific posts, and in return, they’ll benefit from discounts, coupons, or giveaways.
Many brands are already leveraging this tactic by asking their followers to tag one or two friends in the comments they leave on your post.
This will create more effects:
- When one of your fans tags 2 friends, the post will gain improved visibility as your fan’s friends are likely to randomly discover that same post on their walls.
- If 100 people tag two people each, there will be an average of 300 people who see the post. Out of the 300, fifty more might tag another 2 friends. This way, you can make your contests, deals, coupons, and giveaways viral!
Leave Significant Comments on Relevant Posts
Another efficient way to promote your content, products, or services on social media channels is to seek relevant content (that is close to your niche topic) and express your professional opinion by commenting on those posts. At the end of your comment, link to your website, landing pages, or products (depending on your sales strategy.)
Whenever you find room to contribute with relevant and helpful answers, make sure you get involved. If you can’t add real value, better save your time and energy for the next relevant post you find!
Investing your budget in social media advertising is surely a faster method of bringing quality traffic. However, if your money’s limited, then you’ll have to leverage other resources (time & focus) to acquire satisfying results.
Start putting these strategies into implementation until you receive concrete feedback. If they’re working, optimize your actions and scale the process. If you’ve tried and a method doesn’t seem work for you, try another one. Trial-and-error your way to success and never let your modest budget stand in your way!