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Work from Home or in Office? Top Tips to Plan Your...

Working from home has never been easier especially with constant social media and so many distractions hovering around. It can be a real...

How to Market Your Business in the Middle of a Pandemic

If you’re a business owner, the chances are very slim that your commercial operations have come through the Covid-19 pandemic unscathed. Some studies show that as many as 62% of the small business community have seen their revenues decrease during Covid-19, while many others have been forced to close. To respond to these business development and see your operations thrive, you’re going to need to be agile and implement some changes to your business processes to stay afloat. Marketing is one area where you can take back control, so use these five marketing steps to help stay ahead of the competition.  1. Calm Your Customers  Without your customers, you don’t have a business. With such unprecedented economic and social uncertainty, you need to soothe their fears and assure them that you can still offer them a community business model as usual. There are several ways you can implement this into your business marketing strategy. Regular email updates, along with social media posting and notifications to customer accounts can all help get the right message across. Customers are understandably harboring real fears for their health and livelihoods, and showing them that your business is aware of their concerns can help build up brand trust. Employ a calm and level tone in your marketing material to convey a message of positive inappropriate language, and always remind them of your contact details if they have any inquiries of their own. 

12 Ways to Build and Protect your Business’s Online Reputation

Online reputation is crucial for business owners. Some individuals might not care about what others think about them, but it doesn't apply...

How to Getting Started With Affiliate Marketing for Your Business

Affiliate marketing can be a very powerful way to market your product or service in this age of social media.

How Small Businesses Can Find and Approach Clients on LinkedIn

The idea of setting aside LinkedIn as a tool for job-seeking while considering to ramp up the social media strategy is still...

How Social Media Is Playing a Key and Viable Role for...

There are several studies out there that show how social media has helped small businesses to flourish in recent times. Apart from being able...

3 E-commerce Marketing Trends: Make it or Break it in 2020

Let’s face it: 2020 is proving to be more challenging than expected. However, change is always difficult, especially when it is sparked...

How to Use Customer Data to Craft Effective Social Media Content

Content and social media are a match made in heaven. Platforms like Facebook, Instagram, Twitter, and even LinkedIn are specifically designed to...

5 Best Ways To Promote Your Restaurant Online

Promoting your website is something that should always be on the back of your mind. Why? Although business may be booming at...

What Does Every Small Business Need?

Every small business is different and should be looked at individually to ascertain its needs and how to make it grow. However, there are...

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