Most business owners don’t have that much experience with SEO, and that’s a shame. The reason is simple, if you have at least some experience with SEO, things will end up being a lot easier for you. Of course you need to try and adjust or adapt things as much as possible all the time. Here you have some of the mistakes you want to avoid.
Slow loading pages
Both search engines and your customers hate long load times. If your website takes a lot of time to load, search engines will punish you. And yes, customers will just go onward to a new site. No one has the time to wait for a page to load when there are so many options out there.
A lack of analytics
You should always have an analytics tool that studies your site and generates report. This way you can figure out what’s wrong, what you can adapt and adjust and the results can be very good in the end!
Blogs are very relevant for SEO. They can actually give you a major boost especially if you have lots of posts with plenty of comments and fan interactions. So if you don’t have a blog you are surely missing out.
You don’t have social media accounts
Social media may not seem relevant for SEO, but it is. After all, this is connected to your website and brand, and it’s also one of the most relevant off page SEO ranking factors. That’s why you need to create a social media presence for your website and improve that as much as you can. It will be well worth the effort in the end.
Low quality content
Many small business owners will end up getting low quality content from outsourcers instead of writing it themselves. If they get low quality content and end up using it, search engines will penalize them very fast. It’s very important to use only high quality content so you can rank higher in search engines.
You don’t use keywords
Keywords are very important for ranking in various search engines. A lack of keywords means that you are just writing content for the sake of it, as they won’t appear in any search engines. You have to do keyword research and figure out what long tail keywords you should use. This will just make things easy for you in the long run.
Mobile optimization issues
Google and other search engines are placing a lot of focus on mobile optimization. More than 50% of all internet users come from mobile, so you might as well optimize your website for mobile users. It’s important to use a responsive website design to avoid all these problems.
As you can see, there are lots of SEO mistakes that can appear in the case of any small business. But you adjust and adapt your business requirements, the results can be more than ok. It’s definitely not going to be easy to do all of this right away, but if you do the right adjustments and adaptations, the outcome can be super impressive in the end.