If you want to get new customers, there are many ways you can try–but did you ever think to use your Twitter account?
That’s right: Twitter can help you get new customers for your small business. It may sound like an outright lie, especially since most of Twitter is for politicians and celebrities, but you actually can do it.
Of course, if it was quick and easy, everyone would’ve done it. But you need to know a few critical steps before you get started.
Let’s look at the x best ways you can use Twitter to get new customers for your small business.
Fix your profile
The first thing you need to do in order to get new customers through Twitter is make sure your Twitter profile is optimized.
Basically, you need to include your profile image and your bio information. Make sure you have your website and location prominently listed.
From the perspective of a client who’s never heard of you, is it immediately clear what you do?
If not, you need to change some things.
Pin your best tweet
You may never know exactly which of your tweets will be at the top at anytime when a potential client visits your profile.
In order to fix this, you should pin your most popular or best tweet in general to the top.
This tweet can be an offering, a discount, a high-authority guest post, etc. Anything that will show you off in the best light.
Find out what your customers like
In the most basic sense, you can search for conversations and Twitter mentions by using keywords for your niche.
For example, if you run a tractor business, you could simply search for #tractor or other related keywords.
That will bring you up a good list of customers having recently spoken about your niche.
However, there’s another way: find out your ideal customers’ interests. This idea is based on expanding your searches to include the hobbies, likes and dislikes of your ideal customer.
People who need or use tractors will probably also have farms or love farming, farm equipment, vegetables, gardening, discussions about fertilizers, etc.
They may also lean Republican, more Christian, or other demographics you can glean from that.
If you expand your searches to those people, then you’ll be able to cast an even wider net and get even more prospects.
Twitter for your small business
Using social media to get new customers for your small business is now already an old trick.
However, not that many small businesses are using Twitter to their full advantage. These businesses are normally heavily involved in Facebook, Instagram, LinkedIn or Pinterest (and you should be invested in those platforms as well).
But they generally tend to ignore the power of Twitter and leaving a lot of money on the table.
Don’t let that happen to you. Good luck!