There’s really no way anyone can discuss effective marketing strategies in 2017 without first mentioning inbound marketing.
Inbound marketing has really taken off in the past few years, as more and more businesses realize the potential the strategy has. It is the act of creating great content that your potential customers need, and they come into your business property (blog, website, social media page) to get it.
Inbound marketing is important for all businesses, however, and because of the way that it is structured, there’s really no excuse for any business of any size to forego it.
So let’s look at some important aspects of inbound marketing.
It’s very different from traditional marketing
Traditional marketing can now be called ‘outbound’ marketing. Outbound marketing was, and is, based on sending a lot of marketing messages out to an ill-defined audience. For example, TV commercials, newspaper ads, etc. are examples of outbound marketing.
Inbound marketing, however, is focused on creating quality, informative content that potential clients really want. In this way, it’s also targeted towards a specific audience. For example, if you create a high-quality blog post or guide about the most effective pool cleaning chemicals, and you are a pool cleaning service, then you’ll get the right audience to visit your site.
Create your inbound marketing strategy
As with every single part of your business, you’ll need a good strategy before you get started. This is one of the best ways to keep your business organized.
This is so that you can be focused on what your main goals are, so that you don’t get caught up in the wrong thing. More specifically, many businesses get lost in how many people visit their site each day, rather than what kind of people visit their site each day.
If you get the wrong visitors, they won’t turn into buyers, and you’ll have lost an opportunity to make a sale.
Get their emails and convert
It’s a common marketing saying that “the money’s in the list,” here meaning the email list.
If you’ve created great, informative content and used social media and other methods to get that content to the right audience, you still need to convert them into buyers.
This means that you’ll need to have the proper resources in place, such as pdfs, ebooks, guides, etc., that your customers will receive in exchange for their email addresses.
Once you’ve got those email addresses, you can convert your potential customers into actual customers, and eventually into repeat customers. You need to do this by creating effective means of nurturing your potential clients by sending regular newsletters, blog updates, and other information they would find important.
Your start with Inbound Marketing
Inbound marketing is a great method of creating quality content that your potential customers want. With that, they’ll be willing to give up their time to you, investing themselves in your brand.
As a smart business person, you should take this golden opportunity to increase your customers and your revenue.