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The Key Drivers of a Successful Acquisition

Successful acquisitions and mergers are often key accelerators for business growth, making them incredibly important from a strategic perspective in the current...

How To Execute A Personalized Marketing Strategy

It used to be that marketing strategies were built primarily around the idea of a theoretical consumer. Based on demographic trends, marketers would craft...

How to Create a Consumer Experience Strategy

One needs to stand against all the competitors in the market today. Considering the sources of trades, it has become the need of the...

Use Twitter to Get New Customers

If you want to get new customers, there are many ways you can try--but did you ever think to use your Twitter account? That's right:...

3 Steps to Getting Started with Content Marketing

Content marketing, also known as inbound marketing, is one of the most important marketing methods today. It involves getting valuable information out to your readers...

A Quick Overview of Inbound Marketing

There's really no way anyone can discuss effective marketing strategies in 2017 without first mentioning inbound marketing. Inbound marketing has really taken off in the...

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