Sales & Marketing

With today’s latest technology and access to the internet, it only takes seconds to reach out to your target audience. However, it’s not as easy as it may seem. Reaching out to...

Many businesses overlook marketing automation software because they feel their business is too small to take full advantage of it. They also feel it’s too expensive for what it’s going to provide in terms...

If you’re a business owner, the chances are very slim that your commercial operations have come through the Covid-19 pandemic unscathed. Some studies show that as many as 62% of the small business community have seen their revenues decrease during Covid-19, while many others have been forced to close. To respond to these business development and see your operations thrive, you’re going to need to be agile and implement some changes to your business processes to stay afloat. Marketing is one area where you can take back control, so use these five marketing steps to help stay ahead of the competition.  1. Calm Your Customers  Without your customers, you don’t have a business. With such unprecedented economic and social uncertainty, you need to soothe their fears and assure them that you can still offer them a community business model as usual. There are several ways you can implement this into your business marketing strategy. Regular email updates, along with social media posting and notifications to customer accounts can all help get the right message across. Customers are understandably harboring real fears for their health and livelihoods, and showing them that your business is aware of their concerns can help build up brand trust. Employ a calm and level tone in your marketing material to convey a message of positive inappropriate language, and always remind them of your contact details if they have any inquiries of their own.  2. Implement Business Creativity  There’s no guarantee that the marketing tactics you were relying on before the pandemic will still be effective now. In any time of great change and uncertainty, those who take risks usually come out on top. When it comes to reassessing your marketing strategy in the context of an ongoing pandemic, the more creative you are, the better. The importance of creativity in business cannot be overstated, especially in a crowded market where you have to stand out from the competition. Marketing your products in unique ways will set you apart from your competitors and catch the eye of an audience making big ongoing adjustments in their personal and professional lives. So, where to start with some examples of creativity in business? Special offers and unique products always play well, so consider marketing some of your products as care packages or DIY kits. You can also take advantage of the booming demand for remote business services by offering online showcases, meetings, and classes. Whatever approach you take, remember that getting creative should be an opportunity to have fun and try out some new ideas....

As e-commerce spreads globally, so does the threat of fraud against online merchants. Companies lose billions annually due to fraudulent transactions, but more importantly, they lose trust and credibility with their customers....

There’s no downplaying this fact: invoices are important documents that help your business. They are the sources of funds that feed your cash flow, keeping you afloat and liquid to pay down all your...

Today’s digital world has made it harder for companies and individuals to create and deliver content to their audiences. With different time zones, work hours and a lack of free time in general, on-demand...

You have kicked off a marketing campaign for a new brand of speakers. One of the channels that you are using is the used and reliable email list. It contains a list...

Naturally, business owners want the best for their businesses, and as a result, they’re doing a ton of research to determine the best strategies and tactics to propel them forward. They’re reading books, listening...

Social media can be a powerful marketing tool for small businesses, but many companies don't know how to use it. Here's what you need to know about content marketing strategy for small...

Most business owners don’t have that much experience with SEO, and that’s a shame. The reason is simple, if you have at least some experience with SEO, things will end up being a lot...