How to Use Social Media to Grow a Small Cleaning Business

Social media is one of the best tools you can use to attract new customers. But, when you run a cleaning business, how can you stay interesting and social on Facebook or Instagram? We all know that the cleaning industry is not so generous when it comes to topics for social media. However, we need social media if we want to make ourselves known and reach more customers.

On the other hand, it is important for clients to be able to find you. So, you need social media to become visible and reach potential clients. Thus, instead of considering it as a waste of time, social media can actually help you. This article is going to show you how you can use social media to grow your cleaning business.

How to Use Social Media to Grow a Small Cleaning Business


Keep it fun

When you go online, you need to combine professionalism and humor. You want to catch your clients’ attention and show them that you are an expert in your field. However, a little humor never killed somebody. You want your clients to discover your human side. Therefore, you will need the humor to connect with your customers and make them trust you.

Furthermore, your clients don’t have too much time to understand your story. You can use impact photos, but you should also pay attention to the proportions. Even though it might seem normal when you run a cleaning business, you cannot share photos with a dirty toilet. Remember that you are competing with all the photos with cute babies and puppies. Thus, you should think about your social media strategy in such a way that you stay interesting, but not disgusting.


Share who you are

Natalie Prince, copywriter for BestWritersCanada emphasizes how positive it is to talk about the people who work in your company. According to Natalie, “giving one of your staff members as an example and talk about their experience related to the services you offer, will bring a sense of closeness to your customers”.

In addition, tagging can also be very effective as it will help you increase your visibility and show your professionalism. When you tag someone, your post will become visible also to the network of friends the tagged person has. Therefore, you will gain awareness from their network and make them curious to discover your services.


Leverage direct messages

Once a potential client finds about you, he will become curious and want to learn more about your services. Therefore, he will look for the “direct messaging” button and start asking you questions. You should do everything you can to respond to their messages as fast as possible. Quick answers will show your clients that you care about them and you are here to offer professional services.

If you feel that the volume is becoming a little high, you should reconsider your organization. Once you’ve used your clients with quick answers, you will need to keep pace. Therefore, if your budget allows you, you can hire a dedicated person to answer all your clients’ questions. You can collaborate with freelancers who are more flexible and will do this work in a professional manner.

Use hashtags and location

If you want to increase your visibility to the maximum, then hashtags and location are the keys on social media. When you enable your location settings, you will be able to reach people within a certain zip code or other geographical areas which are of interest for you. Therefore, you will be connecting with people from certain locations who might become your customers. This is an effective tip especially when you know exactly who is your buyer persona and how your target audience looks like.

When it comes to hashtags, they are considered a goldmine for any type of business. However, before using hashtags, it is very important to do careful research and choose those with the highest number of results, which are also relevant for your business. Therefore, whenever you use hashtags in your posts, you will become visible to anyone who is searching for that specific hashtag.


Keep an eye on your competition

Going viral on social media is not easy. It takes a lot of research and consistency if you want to reach the top. However, if you feel that you are doing something wrong, this doesn’t mean that the game is over. You can still maximize your social media potential by keeping an eye on what the competition is doing. There might be other cleaning companies who are kicking it on social media and already see the results. If they are your competition, this doesn’t mean that you cannot get inspired by their ideas. On the contrary, if they succeeded, then you can also do this.

If you are not sure how you can start on social media, the best place to start is by creating a blog or website. Here you can consistently post relevant information related to your industry and combine it with infographics and relevant images. Once you have created a steady workflow of blog posts, then you can consider that you have sufficient content to share on Facebook, Twitter, Instagram, and any other social media platform where you opened an account. The more you share, the more visible you will become for your target audience.

Final thoughts

You shouldn’t be afraid to use social media for your cleaning business. Even though the cleaning industry might not offer you incredible topics to share on social media, this doesn’t mean that you should ignore it. On the contrary, you can establish connections between your services and other popular events and build your story around it. Add a bit of humor and fun and you will see how easy it will be to be on top of your clients’ preferences.