CRM (customer relationship management) software is a must for businesses as it offers many benefits that can increase efficiency and productivity.
CRM is the fastest-growing industry and is expected to grow at a rate of 14% between 2022 and 2027. Integration with CRM offers benefits like – increased sales, detailed analytics, and customer retention. It has become an essential business tool as it automates key business tasks.
Plus, you can call it a centralized and organized hub, enabling communication with customers and the organization. As most organizations have shifted to remote working, integrating with the software has become even more important.
Developing CRM software depends on the technologies developers choose. The most preferred options are Laravel, Symfony, and Codeigniter.
- Laravel is a forefront technology that helps to boost the performance of any app or software with its rich feature support. It also has an active community base.
- Symfony is the best choice for large-scale enterprises; it has a great ecosystem packed with reusable components.
- Codeigniter comes with a simple configuration, which is easy to use for developers. It is compatible with many applications and platforms.
Your focus should be on developing an all-in-one CRM platform that streamlines your business process, so let’s dive deep and know the importance.
1. Align your sales and marketing
It is essential to work on cross-team alignment between sales and marketing. The feature helps streamline the process of the buyer’s journey. By doing so, the internal teams can share critical data and customer information, which helps them work as a team.
As a result, the customer will have a seamless and end-to-end customer experience that will help them remain loyal to your brand. CRM software comes with simple tools, which work on the alignment process to make things easier for the company. The natively built features and apps make integration a simple process.
2. Centralized and associated records
The core function of CRM is to collect customer data. It organizes the information of one customer and segments them by associating the information critical for communication.
Segmentation means organizing different customers into groups that offer similar interests. Additionally, the prospect becomes a lead, and CRM tracks the lead as it progresses through the sales pipeline to make the initial purchase.
It eliminates the friction, as it’s built keeping your customers in mind. With the right CRM software, you can center all your business goals and work around the customer’s interest.
3. Automate daily tasks
CRM automates day-to-day tasks that speed up the time for employees. It may include data entry and contact record updates after every interaction. You can follow up on communication and sequence the emails.
The software helps in the sales workflows i.e, dealing with different workflows at once. Besides, Chabot conversations can make customer service an effortless task.
CRM helps to create lead-to-rep assignments and nurtures different campaigns. You can get campaign analytics and know about the problem areas. It also automates sales reports and manages pipelines and processes.
Team members can evaluate their performance, track their goals and check their progress. Additionally, it automates repetitive tasks that gain more time.
4. Syncs and share data with ease
The best feature of a CRM is; it can share and sync data with ease. It streamlines different time-consuming tasks like data syncing and sharing. No matter who speaks with the contact, the contact records, and the data are synced and updated in the system immediately.
When the data is synced between your team and the customer, you will have complete access to accurate records you can share within the platform. Additionally, it makes your CRM a single platform – when it comes to data sharing. By doing so, your team will be able to create a customized experience for clients.
5. Simplify customer interactions
There are many opportunities to reach the leads and engage them through live chat, social media, email, and video calls. CRM solutions meet different challenges to face customers and integrate with a wide variety of other services.
For instance, it focuses on main features like – call tracking, social media management tools, email tracking, and video integrations.
Call tracking helps to prioritize and record calls from CRM. Email tracking can tell you when a lead opens up an email, and it automates email alerting campaigns.
Social media management tools monitor brand mentions and respond to customers. Video integrations can send personalized videos to track engagement.
6. High productivity and efficiency
CRM software uses a marketing automation technology that helps to accelerate tasks like drip campaigns and free up the employee’s time to focus on other business operations.
It ensures that no task slips through the cracks and every task is implemented on time. Through CRM, you can improve your efficiency and workflows. It also provides the feature of managed customer communication.
It is essential to keep the tool simple to facilitate smooth CRM transactions. The main objective of CRM should be to streamline your business processes and boost efficiency.
With the integration and implementation process, you need to organize a training session, and your employees get a knack for it. Keep everyone in the company in the loop when you integrate the software.
If you want the switch to happen without any glitches, it is significant to be flexible in your approach. Test and tweak as it will show you important metrics and the functioning of the CRM. CRM can supercharge your business, so grow your business with the right CRM.