Content marketing, also known as inbound marketing, is one of the most important marketing methods today.
It involves getting valuable information out to your readers in a great way. You are answering all their most burning questions in your niche.
If you provide valuable information that will truly help them out, then your brand will become valuable to them.
With that, you’ll begin to build up a reputation with them, and they’ll be more willing to buy from you.
Content marketing is different from traditional marketing because you aren’t sending messages out to your audience. Instead, you are creating a valuable resource and drawing the audience in.
That puts the power in the hands of your users, and they can easily decide whether or not you bring value to them. If you do, you can see higher sales for a longer period of time.
Today we’ll show you the 3 best ways you can get started with content marketing today.
#1 Create your content strategy
In order to be successful at content marketing, you need to know what content marketing is for. Essentially, you need to know that an increase in visitors does not mean your content marketing is successful.
For example, if you sell office furniture and your blog is about Taylor Swift and Justin Bieber, you may get millions of visitors, but you’ll probably not get a lot of sales.
The people your blog is attracting are not the same people that would want to buy your services.
So you need to know what kind of people are most likely to need your services, what their pain points are, and how you can help them.
After that, figure out how to convert your readers into customers.
#2 Create lead magnets
When you’ve created your fantastically helpful blog posts, you will need to make sure you stay in contact with your readers.
After all, if you’ve attracted the right kind of people, they would benefit from your products or services. Therefore, you need to entice them to give you their email addresses.
This can be done with a simple request to sign up for your newsletter. You can also do this with what’s known as a lead magnet.
A lead magnet is a free resource, like an offering, giveaway, or pdf, that is valuable to your reader. They give you their email address in exchange for this resource.
That way, when you have their email addresses (and the permission that it implies) then you can move on to the final stage of your content marketing strategy.
#3 Convert your subscribers
You’ve already converted your readers into subscribers with your lead magnet. Now, you need to convert your subscribers into buyers.
First of all, you should remember that this is a percentage game. Only a percentage of your readers will become subscribers.
And only a percentage of your subscribers will turn into buyers.
In order to get that percentage higher, you need to make sure you’re educating your readers regularly before even offering anything.
This is known as nurturing your subscribers, taking them from a place where they’re unsure if they need your business, to where they know for a fact that they do.
With these 3 tips, you’ll see how successful content marketing can be.