Did you know that “Mexico vs USA” is currently trending with thousands of people searching it on Google alone?
This is due to the recent soccer game, of course. When it comes to local search engine keywords, there are plenty of strategies you can use to get more relevant customers onto your site.
Are you wondering how? Keep reading to learn all about how to boost rankings with local SEO citations.
1. Pick the Right Keywords
Half the battle of search engine optimization involves getting the best citations for SEO. Just going with what’s popular, for instance, can end up working against you. This is because an overused keyword will have a ton of competition.
On the other hand, the least popular keywords are the ones that are barely used in a search engine by potential customers. Between these two ends of the spectrum, you can find Goldilocks SEO keywords that are the optimum level of popularity for bringing customers to your site.
2. Use Them in Your Business Description
When it comes to SEO citations for websites, don’t forget to give your business the best description possible. You’ll want to use some of those optimum keywords so that the algorithms can put two and two together.
Be sure to limit your keyword research to words and phrases that are used by people in your area. The last thing you’d want to do is get traffic from people on the other side of the state, let alone the country.
3. Get More Reviews on Verified Sites
One of the best ways to invest in SEO citation building is by getting past customers to leave reviews of your business on various sites, such as Yelp or Google My Business.
You’ll also want to take the time to verify ownership of your business on these third-party sites. That way, you’ll have much more control over the data that’s being used and shared. It also directly contributes to local citations.
All of this will go a long way toward ranking your website as high as possible.
4. Make Your Site Mobile Friendly
Nowadays, most people access the internet on their phones more than any other kind of device. With this in mind, it’s crucial to have a site that’s optimized for mobile access.
Among other benefits, you’ll have much better rankings when your site is discovered through mobile searches.
Are You Ready to Use Local SEO Citations?
Now that you’ve learned all about how to boost rankings with local SEO citations, you can make sure that your brand and its content are seen by as many relevant eyes as possible. After all, exposure is the first step toward brand growth.
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