One of the most important parts of business in the 21st century is to get started on social media.
However, when you come to the biggest social media platforms, there are so many to choose from.
Essentially, it comes down to Facebook vs Twitter: which is better for your small business?
Let’s look at the pluses and minuses of each and decide which one you should go with.
Of course, this is the big boy. It has the most active monthly users of any social media platform, and it’s easy to see why. It was the first truly big social media platform (moreso than the predecessors Myspace and Friendster).
Facebook is in many ways the default social media platform for pretty much everyone. That means that you are more likely to find your customers on Facebook than on any other channel.
However, there is one drawback to the platform: competition.
Simply stated, because everyone is there, well, everyone is there. All your competitors, the big boys and the small fish. Everyone is vying for the same audience and this means it is getting harder and harder to reach your target audience.
That also means that it can get more expense to create Facebook ads. Additionally, many users are getting very tired of being bombarded with hundreds of advertisements each day and the millions of business pages asking for followers.
You should consider those setbacks.
Twitter is a wonderful platform. Although it does not have as many monthly active users as Facebook, it is still one of the most-used platforms (especially for dear Mr. Trump).
In fact, many businesses, not just celebrities and politicians, use Twitter in order to communicate directly with their customers.
Customers can quickly send a public tweet to the businesses, and the business has the responsibility to answer as soon as possible.
The rapid-fire existence of the tweets is one of the main benefits of the platform, and can help create a great presence for the business.
However, that rapidity can also be a major setback, especially when it comes to Facebook vs Twitter.
The average life-span of a tweet is about 18 minutes, meaning you have a short window in which to get your blog posts and messages across.
In fact, there is a lot of clutter on Twitter and you need to make sure your tweets are interesting or valuable enough to stand out and get good engagement.
That can be hard.
Facebook vs Twitter
The best for your business probably depends on your type of business. If you do B2C, you should definitely get on Facebook primarily. If you do B2B, you’ll probably have more luck on Twitter (in addition to LinkedIn).
Of course, you can get on both of these platforms, but just make sure you focus most of your attention on one. That will help deliver big payoffs later.