The average business owner spends about 1 percent of their total revenue each year on marketing. Adequately marketing the services and products a business offers is essential when trying to expand into new markets. While it is important to expose your brand to customers all over the world, you don’t need to forget about gaining the lion’s share of your local market first.
Making strides to attract local clients is easy when perfecting the art of search engine optimization (SEO). While most businesses are engaged in some type of local SEO campaign, they are unsure about how to track the results of these campaigns. Luckily, there are a number of different SEO tools that can be used to track your local Google rankings.
Here are just some of the most powerful and effective SEO tools on the market for tracking local Google rank.
The Power of BrightLocal
Are you looking for an SEO tool that combines custom progress reports with easy to understand analytics? If you answered yes, then BrightLocal is just what you are looking for. One of the best features this product has is the local audit setting.
With this setting, you will be able to see how your current marketing campaigns are stacking up against the competition. This tool takes 10 of your top competitors and compares their results with yours. Often times, you will be able to see how you need to alter your local SEO campaigns to stay competitive once you get a look at the results from the local audit.
SerpSuite Is Your All-In-One Local SEO Tool
Most business owners like using SEO tools that offer a variety of useful features. The SerpSuite program is a bit costly, but it features everything you need to optimize your local search campaigns.
SerpSuite is able to send automated email reports with information about the best keywords to use in local campaigns. You will also be able to look at SEO analytics and reports to see where your marketing campaigns are coming up short. The key to having continued success in the world of SEO is finding ways to reinvent and strengthen your existing campaigns. With the right tools, this optimization process will be much easier.
Optimize Your Website With the Help of UpCity
Most tech savvy business owners realize that having the right keywords in place on their website is a key component of local SEO success. When using a tool like UpCity, you can get an analysis of your most competitive search terms.
Seeing what you are ranking for and what you aren’t ranking for is essential when attempting to optimize your website for search engine success. Inserting a number of different keywords you aren’t currently ranking for in your website content can help you gain a competitive edge. Without this information, you will be flying blind when it comes to your marketing campaigns.
Gain Vital Information With the Help of Rank Tracker
Are you curious about where your business ranks in local search results? If so, using Rank Trackr is a fantastic idea. With the custom reports provided by Rank Trackr, you can get specific information on where your company ranks in search engine result pages and who your main competition is. Once you have this information, it will be much easier to optimize your local search campaigns.
Consistency is Key
The cornerstone of any successful local marketing campaign is consistency. Posting blogs and other new content on a regular basis will keep consumers and search engine bots interested in your site.