Sales & Marketing

As a business owner, you want the spotlight firmly placed on your products, your services and your brand. You've worked too hard to simply fall at the wayside or be dwarfed by...

If you want to get new customers, there are many ways you can try--but did you ever think to use your Twitter account? That's right: Twitter can help you get new customers for your small...

SEO is a vital element of any company's digital marketing strategy. Just as a matter of fact, predicated on a new analysis indicates that 93% of online activities start with search engines....

Whether you're planning your business' sales strategy for the first time or re-developing it as your business grows and expands, making sure that your sales strategy is right for your business is...

If you’re a business owner, the chances are very slim that your commercial operations have come through the Covid-19 pandemic unscathed. Some studies show that as many as 62% of the small business community have seen their revenues decrease during Covid-19, while many others have been forced to close. To respond to these business development and see your operations thrive, you’re going to need to be agile and implement some changes to your business processes to stay afloat. Marketing is one area where you can take back control, so use these five marketing steps to help stay ahead of the competition.  1. Calm Your Customers  Without your customers, you don’t have a business. With such unprecedented economic and social uncertainty, you need to soothe their fears and assure them that you can still offer them a community business model as usual. There are several ways you can implement this into your business marketing strategy. Regular email updates, along with social media posting and notifications to customer accounts can all help get the right message across. Customers are understandably harboring real fears for their health and livelihoods, and showing them that your business is aware of their concerns can help build up brand trust. Employ a calm and level tone in your marketing material to convey a message of positive inappropriate language, and always remind them of your contact details if they have any inquiries of their own.  2. Implement Business Creativity  There’s no guarantee that the marketing tactics you were relying on before the pandemic will still be effective now. In any time of great change and uncertainty, those who take risks usually come out on top. When it comes to reassessing your marketing strategy in the context of an ongoing pandemic, the more creative you are, the better. The importance of creativity in business cannot be overstated, especially in a crowded market where you have to stand out from the competition. Marketing your products in unique ways will set you apart from your competitors and catch the eye of an audience making big ongoing adjustments in their personal and professional lives. So, where to start with some examples of creativity in business? Special offers and unique products always play well, so consider marketing some of your products as care packages or DIY kits. You can also take advantage of the booming demand for remote business services by offering online showcases, meetings, and classes. Whatever approach you take, remember that getting creative should be an opportunity to have fun and try out some new ideas....

From securing financing, creating business plans, and attracting customers, small businesses face a number of challenges. One challenge that many small businesses may not consider is packaging and shipping their products once they are sold. There are many packaging and shipping...

As a business, you’re constantly thinking about what to do to grow your business further and how to lower your new customer acquisition cost (CAC). You must have heard...

There are few more important things for your startup than increasing visitors to your website — whether that’s organic, referral, paid, or social traffic. At the end of the day, more visitors means more customers,...

People having small businesses have to do a lot of work. There are various responsibilities on their shoulders that they have to embrace effectively. Developing any type of business is stressful because it encompasses a set of...

Growing your customer base is very important for every business. However, in order to do that, you need to constantly receive and apply feedback received from current customers. Customer feedback is one tried and true,...