Tag: social media

New tech startups seem to appear online every day. Some are destined for great things, others more likely to fade away. The...

For many, the idea of running a business starts with an idea for a product or service that you can sell. You...

We are certain that the title of the post must have compelled you enough to read this post. Ever since the digital...

Developing any type of business is stressful because it encompasses set of diverse tasks that you have to do simultaneously. Once you have developed...

TikTok is one of the best apps that have risen in the market, and it came into existence in 2018. TikTok is...

Whether you're planning your business' sales strategy for the first time or re-developing it as your business grows and expands, making sure...

Whether you’re baking from home, selling online or running a small bakery, it can be tricky to turn your talents into a profitable business....

Social media is woven into the fabric of business  When it comes to business in the modern era you...

Working from home has never been easier especially with constant social media and so many distractions hovering around. It can be a real...

If you’re a business owner, the chances are very slim that your commercial operations have come through the Covid-19 pandemic unscathed. Some studies show that as many as 62% of the small business community have seen their revenues decrease during Covid-19, while many others have been forced to close. To respond to these business development and see your operations thrive, you’re going to need to be agile and implement some changes to your business processes to stay afloat. Marketing is one area where you can take back control, so use these five marketing steps to help stay ahead of the competition.  1. Calm Your Customers  Without your customers, you don’t have a business. With such unprecedented economic and social uncertainty, you need to soothe their fears and assure them that you can still offer them a community business model as usual. There are several ways you can implement this into your business marketing strategy. Regular email updates, along with social media posting and notifications to customer accounts can all help get the right message across. Customers are understandably harboring real fears for their health and livelihoods, and showing them that your business is aware of their concerns can help build up brand trust. Employ a calm and level tone in your marketing material to convey a message of positive inappropriate language, and always remind them of your contact details if they have any inquiries of their own.